You’ll notice none of these posts contain links, videos, or images.

Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just ask us how).

You don’t need a massive following to be effective, so long as you are connected with people in your target market.You don’t need massive engagement to generate leads.At RevenueZen, we’re all about lean strategies that anyone can run, not just the big brands and personalities.Ī few things to take note of with these examples: These examples of good LinkedIn posts are for people who don’t have a massive following (and who need results). I’m not sharing the Gary Vaynerchuk’s of the world, with millions of followers. And that ratio has remained remarkably consistent through to today, as we scale.īecause RevenueZen works mainly with early-stage companies who are using LinkedIn as a source of revenue, not just another place to show off their brand, our focus is on strategies that lead to revenue and leads.Ī massive amount of innovation in B2B demand generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted by more conservative, slower-moving larger brands with much larger budgets. If we make a post on LinkedIn and it doesn’t generate leads, then we know we’ve made a mistake.įor context, as of March 2021, over 33% of our new business had been sourced from LinkedIn.

We don’t have a massive following or a giant budget.

What about when you need actual, quantifiable leads from your LinkedIn presence, and you don’t have the benefit of a household name? When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings.īut what about LinkedIn post examples for those of us who don’t have a million followers already? Maybe only a few thousand. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! This article was updated in June 2021 to reflect updated best practices.

Linkedin recruiter job